
Client
Quill & Ledger Stationery
Year
2025
My role
Naming, brand and shop
Result
Online sales tripled in the first four months.
The goal
Two friends were selling handmade notebooks under a name that no one could spell. They wanted a brand that looked as careful as their paper.
What I made
We chose a new name, drew a small quill-and-ledger mark, and picked three inks for the palette. I built the shop in Framer with a product catalogue they can edit on their own.
What changed
Sales tripled in four months, and the studio now ships to nine countries. The brand guide fits on one page and has been used by two printers without a single question.
Quests · keep exploring
More quests
Have a quest in mind?
Tell me what you want to build and when. I reply within one working day with a plan and a price range.




