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Quest

Quill & Ledger

A new name, logo and online shop for a two-person stationery studio.

Client

Quill & Ledger Stationery

Year

2025

My role

Naming, brand and shop

Result

Online sales tripled in the first four months.

The goal

Two friends were selling handmade notebooks under a name that no one could spell. They wanted a brand that looked as careful as their paper.

What I made

We chose a new name, drew a small quill-and-ledger mark, and picked three inks for the palette. I built the shop in Framer with a product catalogue they can edit on their own.

What changed

Sales tripled in four months, and the studio now ships to nine countries. The brand guide fits on one page and has been used by two printers without a single question.

Have a quest in mind?

Tell me what you want to build and when. I reply within one working day with a plan and a price range.

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